Case Study: Passengers Friend Instagram Engagement

This case study highlights the Instagram ad designs created for Passengers Friend, a company that helps travelers claim compensation for flight delays, cancellations, and disruptions.

Concept & Design Approach

These ads aimed to create a visually striking, informative, and action-driven campaign that quickly captures attention and encourages users to take action. Each ad follows a structured approach with a strong visual hierarchy, clear messaging, and compelling calls-to-action (CTAs).

Tools and Resources used for the project

To create these Instagram ads, the following tools and resources were used:

1. Affinity Designer 2.0 – This software is excellent for designing ads with precision and flexibility.

2. Fonts: Nunito and Source Sans – Chosen for readability and modern aesthetics.

3. Color Palette: Orange (#FF7A00) – A vibrant, attention-grabbing color used consistently.

4. Free Images from Pixabay – High-quality visuals that align with the theme of flight disruptions.

Ad Breakdown

1. First Ad (Left Panel)

• Image: A dynamic shot of an airplane taking off, symbolizing travel and movement.

• Headline: "Schnell. Einfach. Sicher." (Fast. Simple. Secure.)

• Subtext: Encourages users to claim their flight compensation effortlessly.

• CTA Button: "Jetzt Anspruch Prüfen" (Check Your Claim Now) in orange, making it stand out.

  
  

2. Second Ad (Middle Panel)

• Image: A waiting area with luggage, representing airport delays and chaos.

• Headline: "Flugchaos? Wir holen Ihr Geld zurück!" (Flight Chaos? We’ll Get Your Money Back!)

• CTA Button: White button with black text for contrast and readability.

  
  

3. Third Ad (Right Panel)

• Image: A view from an airplane window, reinforcing the travel theme.

• Headline: "Flugausfall? Flugverspätung?" (Flight Canceled? Flight Delayed?)

• Subtext: Assures users that they can claim their compensation effortlessly.

• CTA Button: "Jetzt Anmelden" (Sign Up Now), urging immediate action.

  
  

Design Elements That Work

• Consistent Branding: The Passengers Friend logo and color scheme (orange, white, and black) are consistently used across all ads.

• Strong Visuals: The images directly relate to the problem (flight disruptions) and solutions (compensation assistance).

• Straightforward Typography: Bold, high-contrast text ensures readability, even at a glance.

• Effective Call-to-Actions (CTAs): Action-oriented buttons make it easy for users to understand the next steps.

  
  

Optimizing for Instagram Engagement

Since Instagram is a highly visual platform, these ads are optimized for mobile viewing, ensuring clarity and impact in a fast-scrolling feed. The balance of text and imagery ensures users quickly grasp the message without feeling overwhelmed.

These Instagram ads for Passengers Friend effectively combine compelling visuals, clear messaging, and strong branding to drive user engagement and conversions. By focusing on a problem-solving approach and user-friendly design, they are well-positioned to capture the attention of travelers seeking compensation for flight disruptions.